The Innovator - Ceramic Flat Iron Styler

$69.99 $79.99



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Product Description
The fundamentals of the classic ceramic flat iron redesigned to reverse the heat damage caused by the loss of moisture in the hair.

Featuring 100% ceramic plates with a gemstone coating that neutralizes ions to reduce static, damage and frizz. The coated plates produce the negative ions responsible for generating moisture-locking ions and preventing dry hair.

The Infrared heat penetrates the hair cuticle by heating the hair from the inside out and trapping hairs natural moisture, resulting in a smooth and shiny finish.

The hair straightener features a
djustable temperature settings provide a personalized styling experience by adjusting to your hairs need.

The innovator is the best flat iron for natural, thick, color treated, fine damage prone hair.
Product Warranty

In the unlikely event that your straightener has a manufacturer defect there is a 2-year warranty! To make it even better for the whole first year, we will cover the shipping & handling cost should you need to utilize the warranty!

How To Use

Work in one to two inches of cleanly parted, brushed sections.


To straighten

  • Hold The Innovator - Hair Straightener horizontally.
  • Clamp a 2-3” section of hair at the root and SLOWLY pull down toward the ends, be sure to slightly bevel toward the face to help prevent static.

To curl

  • Hold The Innovator - Hair Straightener vertically.
  • Clamp a 2-3” section of hair midway through the section, then twist the iron away from your face 180 degrees and pull forward through to the ends.
  • The slower you pull, the tighter the curl.
  • For waves, pull the hair through more quickly.
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