Profashion, a leader in the prestige haircare industry, has been involved in the beauty business for over 15 years. We have trained countless professionals, consumers, and brand owners on: styling techniques, product knowledge, and the importance of maintaining of healthy hair habits.
With a highly dedicated team of beauty professionals, who receive regular training directly from the brands we offer, Profashion provides accurate direction and information on each product; while supplying clients with some of the most unique and upcoming luxury beauty brands such as- Madison Braids, Wolf’s Mane Beard Care and more!
Acting on intuitive insights pertaining to hair-styling, germinated the realization that I needed much more factual education and information. Therefore, pursuing my quest, within my means, I explored knowledge and information regarding hair and hairstyling. Subsequently, recognizing a need and public zeal for hairstyling, I started my own company. Attending trade shows, I sold hairstyling and hair care products by conducting demonstration exercises.
My clients learned the exacting art of self-styling by properly manipulating precision instruments at specific time intervals and hand-held devices enriching their hairstyles. Their receptiveness to these exercises and enthusiasm was appreciatively remarkable.
During our 15 years in the beauty industry, we recognized the lack of education surrounding beauty products, specifically hair products, as well as the lack of trust consumers have developed within the beauty industry. With this information, we saw an opportunity to create an innovative beauty shopping experience centered around all things relating to hair!
We wanted to create a platform that would help small businesses achieve their dreams of become leading brands, all while giving the consumer- the convenience, ease, and trust to purchase the best hair products the industry can offer.