Core Values
At Profashion, the below core values are foundational in
shaping our culture, defining our character, guiding our brand and our business strategies, impacting how we behave and how we make decisions.
They serve as the backbone upon which we work and interact with our co- workers, partners, customers, and communities.
Professional
We are professional in our appearance, language, and behavior. Our business is value-based and a dedication to responsibility, sustainability, and transparency is part of our company's culture. We dedicate ourselves to the service of others, through all of our daily business operations, by utilizing the collective experience of our people, customer and industry engagement and a deep-rooted passion for the hair care industry.
Quality
We believe superior quality is the ground floor of our organization. In everything we do, our goal is excellence. We strive for excellence, foster continuous improvement, and reciprocate vigorously to change.
Innovative & Creative
We constantly seek opportunities to apply creativity and innovation to improve our service and products.
We respond to the changing needs and expectations of our customers promptly, courteously and effectively to capture trends - thereby creating enduring brands that speak to the aspirations and lifestyles of today's professional and consumer stylists.
Innovative & Creative
We constantly seek opportunities to apply creativity and innovation to improve our service and products.
We respond to the changing needs and expectations of our customers promptly, courteously and effectively to capture trends - thereby creating enduring brands that speak to the aspirations and lifestyles of today's professional and consumer stylists.
Honest
We build loyalty and trust by interacting openly and honestly. We serve not just as a trusted supplier but also as valued partner.
Consistent
We are focused on delivering value to our customers while adhering to our high standards of quality in our products and striving for excellence in our business practices in every sale, interaction or opportunity. We perform at extraordinary levels.
Collaborative
We celebrate the power of many, working as a team with a common goal in order to achieve the best outcome for the benefit of everyone. We are a "people" business, placing extreme importance on collaboration through shared purpose and empowering people through different structures both internally and externally. We embrace collaboration and recognize that success is the sum of many parts. Together, we can be more intelligent and efficient.
Positive
In setting and observing the highest ethical standards and doing the right thing, we believe we are making a difference. Leading with integrity and with a determination to have a positive impact on everything we do fulfills a duty - not only to our customers but also to our colleagues and ourselves.
Sharp
We work to create an environment that attracts great talent - and we seek to motivate, inspire, and recognize high performance. Every person is important to our company, so we encourage every individual's contribution and personal growth.