PROVERSITY >> HAIR CARE

Unless you’ve been living under a rock, you know the importance of incorporating a sunscreen into your skincare routine. Over time, exposure to the sun causes the degradation of collagen in the skin, which accelerates the process of skin aging and the formation of wrinkles. Additionally, excessive overexposure can produce sunspots and inflammatory marks on the skin, not to mention the potential for sun burning and worse, increasing the chances of developing skin cancer.  Simply put, few things are more essential to an effective skincare routine than sunscreen.  With all this in mind, it might surprise you to learn that...

On a historical and cultural level, few natural ingredients have been as universally beloved as the Aloe Vera plant. Dating back nearly four thousand years ago, the plant was revered by the ancient Egyptians for its medicinal effects and was called the “plant of immortality”.   Later cultures like the ancient Greeks shared a similar fondness for this magical plant, with Alexander the Great leading a conquest of the island of Socotra, allegedly for the sole purpose of acquiring their bountiful aloe farms.   After an expansion of global trade and European colonization efforts, the plant eventually spread to regions all over the...

With the changing of the seasons comes the changing of the weather, which means cold temperatures and dry, windy air.  While there’s much to love about the fall and winter seasons, this can be quite a trying time for the health of your hair.  In a manner not dissimilar to our skin, our hair is extremely susceptible to losing moisture when faced with environments of low humidity.  You see, water molecules tend to gravitate towards the lower humidity of the outside air, leaving the hair strand dry and devoid of moisture.  When this happens, our hair becomes frizzy and unmanageable,...

Over the past few months, the biggest trend in hairstyling was the embrace of daring, head-turning looks.  Lengths have ranged from buzzcuts to shoulder-length, with textures from smooth and sleek to curly and wavy.  But just because the season has changed doesn’t mean these hairstyles are saying goodbye.  Read below to see some of the summer favorites that have crossed over into the fall season!   Curtain bangs In a blast from the 60’s past, this free-spirited look took the hairstyling world by storm in 2021.  This easy hairstyle involves splitting the hair down the middle in a casual, effortless...

As the year nears its final quarter stretch, we think now is as good of a time as ever to highlight our favorite hair products.  From shampoos and conditioners to leave-in masks and styling products, just about every category of the hair care market is filled with amazing options.  While it is nearly impossible to name a “best product”, we certainly have a select few that hold a special place in our hearts.  See below for the four hair products we find ourselves reaching for time and time again!   Madison Braids Charcoal Shampoo Thanks to its superstar ingredient, activated...